Zapier

Zapier: Pricing, Features & Review

Non-technical ops managers who need to connect SaaS tools like Gmail, Slack, HubSpot, and Sheets without writing code or waiting on developers

Automation ★★★★☆ 4.4/5 Free plan available, Starter from $19.99/month Visit Official Site

What Is Zapier?

Zapier is a automation tool. It's positioned for non-technical ops managers who need to connect saas tools like gmail, slack, hubspot, and sheets without writing code or waiting on developers. Pricing starts at Free plan available, Starter from $19.99/month. Based on our evaluation across pricing, features, ease of use, integrations, and support, we rate it 4.4/5.

This profile summarizes the key facts: pricing tiers, the strongest features, and the trade-offs to weigh before committing. For a hands-on opinion-led review, see the related articles section at the bottom.

Zapier Pros and Cons

Pros

  • Connects to 7,000+ apps including Salesforce, QuickBooks, Shopify, Mailchimp, and Notion with pre-built trigger/action pairs
  • Multi-step Zaps support branching paths, filters, formatters, delays, and looping so a single Zap can replace an entire manual workflow
  • Zapier Tables provides a built-in database for storing leads, approvals, or form responses without needing Airtable or Google Sheets
  • Transfer tool migrates bulk data between apps (e.g., HubSpot contacts to Mailchimp lists) without building a custom Zap
  • AI-powered Zap builder generates workflows from a natural language description like 'When a Typeform response arrives, add it to my CRM and notify Slack'

Cons

  • Free plan caps at 100 tasks per month with single-step Zaps only; a 5-step Zap processing 200 form submissions/month requires the $49.99 Professional plan
  • Polling triggers on Starter check for new data every 15 minutes; near-instant triggers require webhooks or the Professional plan's 2-minute polling
  • Debugging multi-step Zaps with 10+ actions requires clicking into each step individually since there is no visual flowchart or execution trace view
  • Per-task pricing means a Zap that loops through 50 line items in one order consumes 50 tasks, making high-volume e-commerce automations expensive

Zapier Key Features

Zapier ships with the following core capabilities. Feature availability depends on your plan tier.

  • Visual Zap editor with trigger, action, filter, formatter, path, delay, and looping steps
  • 7,000+ app integrations with OAuth-based authentication and pre-mapped fields
  • Paths for conditional branching (if/then/else logic) within a single Zap
  • Zapier Tables for storing, editing, and querying data directly inside the platform
  • Scheduled triggers for running Zaps every hour, day, week, or on a custom cron schedule
  • Webhooks by Zapier for receiving data from any app that can send an HTTP POST request
  • Team workspaces with shared Zap folders, role-based access, and activity logging

Zapier Pricing

Zapier starts at Free plan available, Starter from $19.99/month. Pricing changes frequently, so verify the latest tiers directly on the official Zapier pricing page before purchasing. Our linked review articles include full per-tier breakdowns at the time of writing.

Who Is Zapier Best For?

Non-technical ops managers who need to connect SaaS tools like Gmail, Slack, HubSpot, and Sheets without writing code or waiting on developers. If your situation differs significantly, the related comparisons below help you weigh Zapier against the leading alternatives in automation.

Zapier Reviews & Comparisons on ToolScout

roundups Best No-Code Tools for Building Without Developers in 2026 comparisons Best Zapier Alternatives in 2026: Cheaper and More Powerful Options reviews Zapier Review 2026: Automate Anything Without Code comparisons n8n vs Zapier: Open Source Automation vs Market Leader in 2026 roundups Best Workflow Automation Tools in 2026

Sources & References

Pricing and feature information last verified January 0001. Software vendors update plans frequently — always confirm current pricing on the vendor's site before purchase. See our review methodology.