Twenty
Startups and developer-led teams who want a modern, open source CRM with a clean UI reminiscent of Notion, full API access, and self-hosting flexibility
Pros
- Modern, Notion-like interface with kanban boards, table views, and rich record pages that feel significantly more intuitive than Salesforce's cluttered legacy UI
- Built with a developer-first approach using React, Node.js, and PostgreSQL — the codebase is clean, well-documented, and easy to extend with custom code
- GraphQL API provides flexible data access for building custom integrations, dashboards, and mobile apps on top of the CRM data
- Self-hosted deployment is free with unlimited users, making it a viable alternative to HubSpot's $100+/user/mo Professional plan for growing teams
- Active open source community with weekly releases, transparent roadmap on GitHub, and responsive maintainers who merge community contributions
Cons
- Young project (launched 2023) — still lacks email sequences, built-in phone calling, quote generation, and other features that mature CRMs like HubSpot include natively
- Integration library is limited to roughly 20 native connectors; connecting to tools like Mailchimp, QuickBooks, or Shopify requires Zapier, n8n, or custom API work
- No built-in marketing automation, landing page builder, or email campaign tools — it is a pure CRM, not an all-in-one growth platform
- Reporting is basic with simple list views and filters; lacks the custom dashboard builder, forecasting, and pipeline analytics found in Salesforce or Pipedrive
Key Features
- Contact and company management with custom fields, tags, and relationship mapping
- Pipeline management with kanban board, table view, and timeline visualization
- Activity tracking for emails, notes, tasks, and meetings linked to records
- GraphQL API for custom integrations and data access
- Workspace customization with custom objects, fields, and views
- Import/export with CSV and direct migration tools from HubSpot and Salesforce
- Role-based access control and workspace permissions for team management