Semrush

Semrush: Pricing, Features & Review

SEO professionals and digital marketing agencies managing 5+ client domains who need keyword research, rank tracking, site audits, and competitor analysis in one toolkit

SEO ★★★★☆ 4.4/5 $139.95/mo Visit Official Site

What Is Semrush?

Semrush is a seo tool. It's positioned for seo professionals and digital marketing agencies managing 5+ client domains who need keyword research, rank tracking, site audits, and competitor analysis in one toolkit. Pricing starts at $139.95/mo. Based on our evaluation across pricing, features, ease of use, integrations, and support, we rate it 4.4/5.

This profile summarizes the key facts: pricing tiers, the strongest features, and the trade-offs to weigh before committing. For a hands-on opinion-led review, see the related articles section at the bottom.

Semrush Pros and Cons

Pros

  • Keyword database covers 26 billion keywords across 142 countries with monthly search volume, keyword difficulty score, CPC, SERP features, and intent classification
  • Domain Overview reverse-engineers any competitor's organic traffic estimate, top ranking pages, backlink count, and paid ad spend in a single report
  • Site Audit crawls up to 100,000 pages per project checking 140+ technical SEO issues including Core Web Vitals, structured data errors, and crawlability problems
  • Position Tracking monitors daily ranking changes for up to 5,000 keywords per project across desktop, mobile, and local pack results with competitor comparison
  • Backlink Analytics indexes 43 trillion backlinks and provides Authority Score, referring domain counts, anchor text distribution, and toxic link detection

Cons

  • Pro plan at $139.95/month allows only 1 user seat; adding a second user costs an extra $45/month, and the Guru plan for agencies starts at $249.95/month
  • Pro plan limits you to 5 projects (domains), 500 tracked keywords, and 10,000 results per report; Guru raises these to 15 projects and 1,500 keywords
  • Keyword difficulty scores occasionally overstate competition for long-tail terms compared to actual SERP analysis of page authority and content quality
  • Social media toolkit and local SEO features are functional but lack the depth of dedicated tools like Hootsuite or BrightLocal

Semrush Key Features

Semrush ships with the following core capabilities. Feature availability depends on your plan tier.

  • Keyword Magic Tool with grouping, filtering by intent, questions, and related keywords across 142 geo-databases
  • Competitive domain analysis with organic and paid traffic estimates, top pages, and gap analysis
  • Site Audit with 140+ technical checks, crawl scheduling, and issue-by-issue remediation guidance
  • Position Tracking with daily updates, SERP feature tracking, and local pack monitoring
  • Backlink Audit and Link Building tool with outreach CRM for acquiring links at scale
  • Content Marketing toolkit with topic research, SEO writing assistant, and content audit
  • PPC Keyword tool with CPC data, ad copy analysis, and Google Ads optimization recommendations

Semrush Pricing

Semrush starts at $139.95/mo. Pricing changes frequently, so verify the latest tiers directly on the official Semrush pricing page before purchasing. Our linked review articles include full per-tier breakdowns at the time of writing.

Who Is Semrush Best For?

SEO professionals and digital marketing agencies managing 5+ client domains who need keyword research, rank tracking, site audits, and competitor analysis in one toolkit. If your situation differs significantly, the related comparisons below help you weigh Semrush against the leading alternatives in seo.

Semrush Reviews & Comparisons on ToolScout

reviews Semrush Review 2026: The Complete SEO and Marketing Toolkit roundups Best SEO Tools for Small Business in 2026

Sources & References

Pricing and feature information last verified January 0001. Software vendors update plans frequently — always confirm current pricing on the vendor's site before purchase. See our review methodology.