QuickBooks Online

QuickBooks Online

US-based small businesses with 1-50 employees who need invoicing, expense tracking, tax prep, and bank reconciliation in the platform their accountant already knows

Accounting ★★★★☆ 4.3/5 $30/mo Visit Website

Pros

  • Connects to 14,000+ banks and credit cards for automatic transaction import, matching, and categorization, reducing manual data entry by 80%+
  • 750+ app integrations on the QuickBooks App Store including Shopify, Stripe, Square, Gusto, Bill.com, and TSheets for time tracking
  • Invoicing supports custom templates, automated payment reminders, ACH bank transfers, and credit card payments with QuickBooks Payments (2.9% + $0.25)
  • Tax categorization engine maps transactions to Schedule C, Form 1120, or other tax forms, and exports directly to TurboTax at year-end
  • Mobile app allows receipt scanning via camera, mileage tracking via GPS, invoice creation, and expense approval from iOS and Android

Cons

  • Simple Start plan allows only 1 user and 1 accountant; adding a second team member requires the $60/month Essentials plan
  • List price has risen from $15/month in 2019 to $30/month in 2025 for the entry plan, with annual increases averaging 10-15%
  • Phone and chat support wait times regularly exceed 30 minutes, and support agents are often unfamiliar with edge cases in inventory or payroll
  • Payroll is a separate add-on starting at $50/month + $6/employee, making full-service payroll for a 10-person team roughly $110/month extra

Key Features

  • Bank feed reconciliation with auto-categorization rules and smart matching for recurring transactions
  • Customizable invoicing with online payments, scheduled reminders, and recurring invoice automation
  • Expense tracking with receipt capture, mileage logging, and billable expense assignment to clients
  • Profit & loss, balance sheet, cash flow, and 65+ other financial reports with date-range and class filtering
  • Inventory tracking with FIFO costing, low-stock alerts, and purchase order management on Plus and Advanced plans
  • Payroll processing add-on with direct deposit, automated tax filing, and W-2/1099 generation
  • Class and location tracking for multi-department or multi-property P&L reporting on Plus and Advanced plans