Plausible Analytics

Plausible Analytics: Pricing, Features & Review

Privacy-conscious website owners and marketers who want simple, GDPR-compliant analytics without cookie banners, complex reports, or Google's data collection

Analytics ★★★★☆ 4.4/5 Free self-hosted (Cloud from $9/mo) Visit Official Site

What Is Plausible Analytics?

Plausible Analytics is a analytics tool. It's positioned for privacy-conscious website owners and marketers who want simple, gdpr-compliant analytics without cookie banners, complex reports, or google's data collection. Pricing starts at Free self-hosted (Cloud from $9/mo). Based on our evaluation across pricing, features, ease of use, integrations, and support, we rate it 4.4/5.

This profile summarizes the key facts: pricing tiers, the strongest features, and the trade-offs to weigh before committing. For a hands-on opinion-led review, see the related articles section at the bottom.

Plausible Analytics Pros and Cons

Pros

  • Script is under 1KB (compared to Google Analytics 4's 45KB+), resulting in measurably faster page loads and zero impact on Core Web Vitals scores
  • No cookies means no cookie consent banners needed — fully GDPR, CCPA, and PECR compliant out of the box without any configuration
  • Dashboard loads in under 1 second with all key metrics on a single page: visitors, pageviews, bounce rate, visit duration, referrers, and top pages
  • Self-hosted Community Edition is completely free and open source under AGPL license, giving full data ownership on your own infrastructure
  • Goal tracking, custom events, and revenue attribution work without cookies using a privacy-friendly hashing method that does not track individual users across sessions

Cons

  • No user-level analytics — you cannot see individual visitor journeys, session recordings, or build cohort analyses like you can with Google Analytics 4 or Mixpanel
  • Limited to 10 custom event goals per site on the Cloud plan; complex funnels with dozens of tracked actions require the self-hosted version or Business plan
  • No built-in A/B testing, heatmaps, or session replay — you still need tools like Hotjar or VWO for conversion rate optimization
  • Self-hosted version requires ClickHouse database which consumes 2-4GB RAM minimum, making it heavier to run than the lightweight script might suggest

Plausible Analytics Key Features

Plausible Analytics ships with the following core capabilities. Feature availability depends on your plan tier.

  • Real-time dashboard showing visitors, pageviews, bounce rate, and visit duration
  • UTM campaign tracking with source, medium, and campaign attribution
  • Custom event goals for tracking button clicks, form submissions, and purchases
  • Revenue attribution for e-commerce conversion tracking without cookies
  • API access for pulling analytics data into custom dashboards or reports
  • Email and Slack reports with weekly or monthly traffic summaries
  • Shared dashboard links with optional password protection for client reporting

Plausible Analytics Pricing

Plausible Analytics starts at Free self-hosted (Cloud from $9/mo). Pricing changes frequently, so verify the latest tiers directly on the official Plausible Analytics pricing page before purchasing. Our linked review articles include full per-tier breakdowns at the time of writing.

Who Is Plausible Analytics Best For?

Privacy-conscious website owners and marketers who want simple, GDPR-compliant analytics without cookie banners, complex reports, or Google's data collection. If your situation differs significantly, the related comparisons below help you weigh Plausible Analytics against the leading alternatives in analytics.

Plausible Analytics Reviews & Comparisons on ToolScout

comparisons Plausible vs Google Analytics: Privacy-First Analytics in 2026 roundups Best Open Source Alternatives to Popular SaaS Tools in 2026

Sources & References

Pricing and feature information last verified January 0001. Software vendors update plans frequently — always confirm current pricing on the vendor's site before purchase. See our review methodology.