Make

Make: Pricing, Features & Review

Tech-savvy operations teams that need complex branching automations with error handling and API calls at a lower cost per operation than Zapier

Automation ★★★★☆ 4.3/5 Free plan available, Core from $9/month Visit Official Site

What Is Make?

Make is a automation tool. It's positioned for tech-savvy operations teams that need complex branching automations with error handling and api calls at a lower cost per operation than zapier. Pricing starts at Free plan available, Core from $9/month. Based on our evaluation across pricing, features, ease of use, integrations, and support, we rate it 4.3/5.

This profile summarizes the key facts: pricing tiers, the strongest features, and the trade-offs to weigh before committing. For a hands-on opinion-led review, see the related articles section at the bottom.

Make Pros and Cons

Pros

  • Visual scenario builder uses a flowchart-style canvas with routers, iterators, aggregators, and error handlers you can see at a glance
  • Free plan includes 1,000 operations per month with two active scenarios, compared to Zapier's 100-task free limit
  • Core plan at $9/month for 10,000 operations costs roughly 60% less than equivalent Zapier Professional volume
  • HTTP/Webhook module connects to any REST API with custom headers, authentication, and JSON parsing, so you never hit a 'no integration' dead end
  • Data Stores act as simple key-value databases within Make, useful for deduplication, counters, and lookup tables without an external DB

Cons

  • Roughly 1,800 app integrations versus Zapier's 7,000+, so niche tools like Lemlist, Paiger, or Close CRM may lack native modules
  • Router logic, array aggregators, and error-handler branches require understanding data structures, making the learning curve steeper than Zapier's step-by-step editor
  • Scenario execution logs are retained for only 30 days on Core and 60 days on Pro, which can complicate debugging of infrequent workflows
  • Real-time webhook scenarios on the free plan are limited to processing data every 15 minutes, not instantly

Make Key Features

Make ships with the following core capabilities. Feature availability depends on your plan tier.

  • Visual drag-and-drop scenario canvas with modules, routers, filters, iterators, and aggregators
  • 1,800+ app integrations plus a generic HTTP/Webhook/JSON module for any REST or SOAP API
  • Error handling with retry, break, rollback, commit, and ignore directives per module
  • Data Stores for persistent key-value storage between scenario runs
  • Scenario scheduling at intervals from 1 minute to 28 days, plus instant webhook triggers
  • Custom functions with built-in text, math, date, array, and encryption function library
  • Templates gallery with 1,000+ pre-built scenarios for common use cases across marketing, sales, and ops

Make Pricing

Make starts at Free plan available, Core from $9/month. Pricing changes frequently, so verify the latest tiers directly on the official Make pricing page before purchasing. Our linked review articles include full per-tier breakdowns at the time of writing.

Who Is Make Best For?

Tech-savvy operations teams that need complex branching automations with error handling and API calls at a lower cost per operation than Zapier. If your situation differs significantly, the related comparisons below help you weigh Make against the leading alternatives in automation.

Make Reviews & Comparisons on ToolScout

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Sources & References

Pricing and feature information last verified January 0001. Software vendors update plans frequently — always confirm current pricing on the vendor's site before purchase. See our review methodology.