FreshBooks
Freelancers and service-based solopreneurs (designers, consultants, photographers) who send fewer than 50 invoices per month and want invoicing, time tracking, and expenses in one app without learning accounting
Pros
- Invoice creation takes under 60 seconds with customizable templates, automatic payment reminders at 1/7/14-day intervals, and online payments via credit card, ACH, or PayPal
- Built-in time tracker logs billable hours per project and client, then converts tracked time into invoice line items with one click
- Client portal gives each customer a branded login where they view invoices, approve estimates, pay online, and comment on projects
- Automated late payment reminders and interest charges (configurable percentage) reduce the average days-to-pay by prompting overdue clients without awkward follow-up emails
- Expense tracking with mobile receipt scanning uses OCR to extract vendor, amount, and date, then auto-categorizes into tax-relevant expense categories
Cons
- Lite plan limits you to 5 billable clients; the 6th client requires the Plus plan at $33/month, making FreshBooks expensive per-client versus QuickBooks Simple Start's unlimited clients
- Double-entry accounting was added later and lacks journal entries, chart of accounts customization, and multi-currency P&L that Xero and QuickBooks handle natively
- Inventory tracking is limited to simple item lists with prices; there is no stock quantity management, reorder points, or COGS calculation
- Integration catalog covers 100+ apps but lacks native connections to Shopify, Amazon, or major e-commerce platforms without Zapier
Key Features
- Professional invoicing with customizable templates, recurring invoices, deposit requests, and online payment acceptance
- Time tracking with per-project timers, manual entry, team timesheets, and one-click conversion to invoice line items
- Expense tracking with bank import, mobile receipt scanning (OCR), and billable expense assignment to clients
- Client portal for invoice viewing, estimate approval, online payment, and project collaboration
- Double-entry accounting with profit & loss, balance sheet, tax summary, and expense reports
- Project profitability dashboard showing budget vs. actual hours, expenses, and revenue per engagement