Brevo

Brevo: Pricing, Features & Review

Small e-commerce and service businesses in the EU that need email, SMS, and WhatsApp marketing in one GDPR-compliant platform without per-contact pricing

Email Marketing ★★★★☆ 4.2/5 Free (paid from $9/mo) Visit Official Site

What Is Brevo?

Brevo is a email marketing tool. It's positioned for small e-commerce and service businesses in the eu that need email, sms, and whatsapp marketing in one gdpr-compliant platform without per-contact pricing. Pricing starts at Free (paid from $9/mo). Based on our evaluation across pricing, features, ease of use, integrations, and support, we rate it 4.2/5.

This profile summarizes the key facts: pricing tiers, the strongest features, and the trade-offs to weigh before committing. For a hands-on opinion-led review, see the related articles section at the bottom.

Brevo Pros and Cons

Pros

  • Pricing is based on email volume (not contact count), so you can store 100,000 contacts on the free plan and only pay when you send more than 300 emails/day
  • Built-in SMS campaigns reach 60+ countries and WhatsApp Business messaging is available natively, unlike Mailchimp which requires a third-party SMS add-on
  • Transactional email API handles order confirmations, password resets, and shipping notifications with dedicated IP starting at the Business plan ($18/month)
  • GDPR compliance features include EU-hosted servers, double opt-in forms, consent tracking, and automatic unsubscribe list management
  • Starter plan at $9/month for 5,000 emails/month undercuts Mailchimp Essentials ($13/month for 500 contacts) for shops with large contact lists but low send frequency

Cons

  • Drag-and-drop email editor offers fewer design blocks and template variety than Mailchimp's builder, which includes 100+ pre-styled layouts
  • Free plan adds a Brevo logo to the footer of every email, and removing it requires the Starter plan at $9/month
  • Deliverability rates on the free and Starter plans use shared IP addresses; dedicated IP requires the $18/month Business plan
  • Reporting is limited to opens, clicks, and unsubscribes; click heatmaps, device analytics, and revenue attribution require the Business plan

Brevo Key Features

Brevo ships with the following core capabilities. Feature availability depends on your plan tier.

  • Drag-and-drop email campaign builder with responsive templates and dynamic personalization tokens
  • Marketing automation workflows with triggers for sign-ups, purchases, site visits, and date-based events
  • SMS and WhatsApp campaign manager with audience segmentation and scheduling
  • Transactional email and SMS API with SMTP relay, webhooks, and real-time delivery logs
  • Landing page builder with hosted forms and embedded sign-up widgets
  • Built-in CRM with deal pipelines, contact scoring, and task management
  • A/B testing for subject lines, sender names, and email content with automatic winner selection

Brevo Pricing

Brevo starts at Free (paid from $9/mo). Pricing changes frequently, so verify the latest tiers directly on the official Brevo pricing page before purchasing. Our linked review articles include full per-tier breakdowns at the time of writing.

Who Is Brevo Best For?

Small e-commerce and service businesses in the EU that need email, SMS, and WhatsApp marketing in one GDPR-compliant platform without per-contact pricing. If your situation differs significantly, the related comparisons below help you weigh Brevo against the leading alternatives in email marketing.

Brevo Reviews & Comparisons on ToolScout

comparisons Brevo vs Mailchimp: Best Email Marketing Platform in 2026 comparisons Mailchimp Alternatives: 5 Better Email Tools for 2026

Sources & References

Pricing and feature information last verified January 0001. Software vendors update plans frequently — always confirm current pricing on the vendor's site before purchase. See our review methodology.